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RAISE THE LIMITA new brand identity for ROWE

Through passion we have become strong, always stayed on track, won races and faced the competition. We have grown rapidly over the past 25 years and have become a successful medium-sized company in our industry.

Today we are on the way to making ROWE an even stronger brand.

ROWE_Alt_weiss ROWE_Neu_weiss

On the track
at home.

With passion.

Uncompromising dynamics, highest performance and absolute passion are necessary to survive on the race track. Motorsport unites what distinguishes us and our products. ROWE is motor sport and we show that.

Packaging in new design

Our new appearance naturally also means a new label design to look out for. However, there is no way around our packaging shape with an embedded piston and within our Vintage series for classic oils our old logo will continue to live on.

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FULL SPEED
INTO THE NEW
RACING SEASON

ALL NEW!ALSO ON THE WEB